Emily Xie is an LA-based art director and visual designer with a focus on brand. 10+ years of visual identity, brand systems, and creative direction across agency and in-house.

Hello

A cartoon dog walking with an umbrella held over it on a blue background.

Art direction, Strategy

Facebook Illustration System: Caleo

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Collection of digital icons representing messaging, notifications, and social media features, with a glowing neon purple and pink color scheme on a black background.

Art direction, Strategy, Design

Messenger Illustration System: Chroma


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Screen with six icons including a smiling face with heart eyes, a chat bubble with radio signals, two smiling faces with plus signs, a diamond with a plus sign, a smiling face with a paintbrush, and a person with a play button, on a gradient purple and pink background.

Art direction, Strategy

Messenger Iconography System

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Facebook logo on a blue background.

Art direction, Design

Facebook: Close Friends

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