Hello
Emily Xie is an LA-based art director and visual designer with a focus on brand. 10+ years of experience in visual identity, brand systems, and creative direction across agency and in-house.
Brand Identities
& Campaigns
Original and rebrand, logo through collateral
A collection of brand identity projects, some built from the ground up, others rebuilt from an existing brand, each one developed into a full visual system across logo, print, and digital collateral.
Illustration, UI, iconography systems built at scale
Design Systems
A collection of design systems used to direct the visual language of products with hundreds of millions of users. Each system was built to solve a specific problem: consistency across teams, speed for production, and a visual identity that could flex without breaking. The work spans illustration libraries, icon sets, and the tooling built to scale them.