Adobe Live is Adobe's official live streaming platform hosted on Behance, where designers, illustrators, and creatives work in real time in front of a global audience. Viewers can watch the creative process unfold from start to finish, ask questions, and gain direct insight into professional workflows and design thinking. Being invited to stream on Adobe Live is a recognition of a designer's craft and their ability to inspire and educate the creative community.

For this session, the brief was self-set: design a complete brand identity for a fictional airline, from concept to completion, live in Adobe Illustrator. The goal was to show how a fully realized, world-built brand could come together in a single sitting.

Led the full design session live on Adobe Live, building a fictional airline brand identity from scratch in Adobe Illustrator in front of a global audience. Walked viewers through the entire creative process in real time, from initial concept and logo exploration to typography, color palette, and brand system decisions, narrating the thinking at every step. Engaged with the live audience throughout, answering questions and sharing techniques as the work developed. Equal parts design challenge and teaching moment, the session gave viewers an unfiltered look at how a professional approaches identity design from the ground up.